BRUSSELS - Microsoft plans to reduce the storage period at Bing IP address from 18 months to only 6 months. This plan follows a request from the forum data privacy European countries.
According to Microsoft, this change will make Bing becomes a better choice for Internet users very concerned with privacy. The focus is what has been deemed not focused on the Google search engine, that in fact is the toughest competitors Bing. The reason, Microsoft will remove all IP addresses from the search list.
"We believe that the balance between privacy and efficiency is a desire in the mind of the consumer Internet. If both are equal then the search engines we will be more attractive," said John Vassallo from Microsoft, as quoted by Yahoo News, Wednesday (20/1/2010 ).
Currently, Microsoft itself admitted, in Europe, Bing was still occupying a position far below Google. Bing market share in Europe is only approximately 2 percent, while Google has reached 80 percent.
According to Google, save the data from the search lists are essential to maximize the search results and can be used as a weapon to protect the security service action against hacking and Internet fraud.
Google itself claims to let the search anonymously after a period of nine months. Meanwhile, Yahoo allows log data anonymous after 90 days with the aim of combating fraud, protect the system more secure and to meet the existing legal policy.
Institutions in the European data protection has been requested to search service providers to store search data for a maximum of six months.
According to Microsoft, this change will make Bing becomes a better choice for Internet users very concerned with privacy. The focus is what has been deemed not focused on the Google search engine, that in fact is the toughest competitors Bing. The reason, Microsoft will remove all IP addresses from the search list.
"We believe that the balance between privacy and efficiency is a desire in the mind of the consumer Internet. If both are equal then the search engines we will be more attractive," said John Vassallo from Microsoft, as quoted by Yahoo News, Wednesday (20/1/2010 ).
Currently, Microsoft itself admitted, in Europe, Bing was still occupying a position far below Google. Bing market share in Europe is only approximately 2 percent, while Google has reached 80 percent.
According to Google, save the data from the search lists are essential to maximize the search results and can be used as a weapon to protect the security service action against hacking and Internet fraud.
Google itself claims to let the search anonymously after a period of nine months. Meanwhile, Yahoo allows log data anonymous after 90 days with the aim of combating fraud, protect the system more secure and to meet the existing legal policy.
Institutions in the European data protection has been requested to search service providers to store search data for a maximum of six months.
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